By the look of 2021 sales figures in both the direct market-a section of the comics industry comprising 3,000 or so independent comic shops that buy mostly nonreturnable stock at wholesale from direct-market distributors-and the book market, comics and graphic novels came back in a major way. Now, on the second anniversary of global shutdowns due to the Covid-19 pandemic, the market has shifted tremendously yet again. As the year progressed, store owners had to adjust on the fly to emerging challenges and limitations to business operations. Shops reported they were “struggling to stay afloat,” per PW’s retailer survey published in the first quarter of last year. At the beginning of 2021, the comics retail sector was surrounded by uncertainty.
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